Building Commercial Engines That Predict Profitability

Marshall Luke Consulting is a boutique commercial operations and revenue advisory firm supporting logistics, trucking, and freight brokerage companies across the U.S. and Canada. We design, repair, and scale the systems, processes, and teams required to produce consistent, measurable revenue — not just once, but repeatedly.


We provide comprehensive commercial operations and revenue consulting for logistics, trucking, and freight brokerage companies looking to scale responsibly and profitably. Our services include brokerage commercial strategy, outbound sales engine design, GP growth modeling, carrier sourcing strategy, pricing discipline systems, SOP development, CRM hygiene, sales team hiring and playbooks, retention and expansion frameworks, and leadership coaching for commercial and sales managers. We also activate cross-department revenue opportunities across factoring, maintenance, ELD, warehousing, and other profit centers.


Commercial Strategy & P&L Optimization

We engineer commercial systems that stabilize GP, strengthen margin protection, and create predictable revenue flow across the organization.

Outbound Sales Engine Build-Out

Whether building from scratch or rebuilding, we design outbound motions, hiring plans, training structures, and playbooks that convert consistently.

Carrier & Capacity Strategy (FTL/LTL)

We develop sourcing frameworks, capacity programs, and pricing discipline that align directly with your brokerage model and protect margins at scale.

Marshall Luke Consulting combines hands-on brokerage experience with structured commercial architecture to create systems that actually work in the real world — not theoretical frameworks or borrowed templates. Our approach is deeply operational, data-driven, and designed to integrate seamlessly into existing workflows. We don’t just advise; we build, implement, and train teams to execute with clarity and confidence. Every engagement ends with a repeatable engine, measurable profit, and complete transparency into how your revenue is created, protected, and scaled.